Marron Media and Cricket Hong Kong, China Announce Exclusive Two-Year Media Rights Partnership for the Iconic Hong Kong Cricket Sixes

Perth - Western Australia

Marron Media is proud to announce a new two-year partnership with Cricket Hong Kong, China as the exclusive media rights agency for the historic Hong Kong Cricket Sixes.

The Hong Kong Cricket Sixes, widely recognized as one of the most innovative and entertaining cricket tournaments in the world, will return with Marron Media spearheading its global broadcast and media rights strategy. First played in 1992, the Sixes is celebrated for its fast-paced format, world-class players, and vibrant festival atmosphere that has captured fans worldwide.

Under the agreement, Marron Media will manage all global media rights distribution for the event, working closely with Cricket Hong Kong, China to expand international visibility, enhance broadcast partnerships, and deliver the Sixes to a new generation of cricket audiences.

Lara Richards, Director of Marron Media, said: "We are thrilled to partner with Cricket Hong Kong, China on the return of one of the most iconic events in the cricketing calendar. The Hong Kong Cricket Sixes has always been a pioneer in creating an exciting, spectator-friendly format, and we look forward to bringing this unique tournament to fans across the globe through media partnerships."

Anuraag Bhatnagar, Board Member and Director of Commercial and Marketing of Cricket Hong Kong, China, added: "The Hong Kong Sixes holds a special place in cricket history, and we are excited to begin working with Marron Media as our trusted media rights partner for outside of India. Their expertise and global reach will be vital in ensuring the Sixes resonates with audiences worldwide while reaffirming Hong Kong’s role as a hub for international cricket."

The partnership reinforces Cricket Hong Kong, China’s commitment to reviving the Sixes as a marquee event on the global cricket calendar, showcasing elite international players in a thrilling short-format competition.

For more information, contact: enquiry@marronmedia.com.au